Sports betting is a real drug. Yet, their ads are everywhere, abusing the codes of street culture that young people are fond of, to better appeal to them.
With the FIFA World Cup approaching, Rosbeef! created the first rap that reappropriates the codes so prized by sports bettors, to prevent them and dismantle the fantasies about them. This track was produced in collaboration with a renowned rapper and beatmaker who has worked with Nekfeu.
With the FIFA World Cup approaching, Rosbeef! created the first rap that reappropriates the codes so prized by sports bettors, to prevent them and dismantle the fantasies about them. This track was produced in collaboration with a renowned rapper and beatmaker who has worked with Nekfeu.
Chimichurri Produced the Music video directed by Pablo Camp.
It was launched on Spotify and Youtube (1.7M streams), then taken up on Tiktok, the most influential rap media (Booska P, Skyrock), as well as in the biggest national media: TF1, BFM, France TV, Le Monde, Le Figaro for a total of over 310 million impressions.
Agency : Rosbeef!
Production : Chimichurri
Director : Pablo Camp
AD: Isabel Lebre
Dop : David Marques
1AC : David Vasques
2AC: André Alexandre
Gaffer : Sergio Pontes
Talent : Miguel Ángelo
Casting agency : Bendita Portugal
Production assistant 1: Hugo Gonçalves
Production assistant 2: Francisco Henriques
Studio : STP Audiovisuais
Rental : IC Image
Grading : Lightfilm
Production : Chimichurri
Director : Pablo Camp
AD: Isabel Lebre
Dop : David Marques
1AC : David Vasques
2AC: André Alexandre
Gaffer : Sergio Pontes
Talent : Miguel Ángelo
Casting agency : Bendita Portugal
Production assistant 1: Hugo Gonçalves
Production assistant 2: Francisco Henriques
Studio : STP Audiovisuais
Rental : IC Image
Grading : Lightfilm